On the Ranch

In time for Valentine’s! Our Best-Selling Bike Love tees are in stock and ready to ship! Classic Black/Silver is always a winner but check out the fresh new colors: White/Beetroot, Oatmeal/Poppy Red — a friend of mine saw it and immediately exclaimed, “Oh, that’s pretty! Strawberry red!” Delicious. We used this same color on our Shell long-sleeve, my favorite of the bunch. Reminds me of being in a beautiful candy store or ice cream parlor. Feels refreshing. Try it.

We know you have 10 emails every day now from retailers wanting your last-minute business… we haven’t bugged you all season, in order make this one, very exciting announcement: We have a few NEW ITEMS for you and your loved ones, just in time for Christmas. We’re in under the wire, so to speak (love those race sayings), so we’re offering FREE UPGRADED SHIPPING on any order over $60.00. You’ll have your gifts sleeping under the tree by Christmas Eve, and they will have new GiddyUp on Christmas morning!

If your Dude Girl is sporty and outdoorsy, we recommend our new GiddyUp Thermals. If you have a yogini in your life, the new Jaipur Long Sleeve Burnouts are gorgeous. The Tadasana Tank is empowering and easy on the pocketbook. So are our Yoga City Tanks.

I must admit that I have mixed emotions about being a clothing brand and retailer, especially during the overly commercialized Holidays. Look, we love sports. We love creating beautiful gear for the sports we love. We love when you play in our beautiful gear doing the sports you love. We need to sell our beautiful gear in order to keep making it for you. But we recognize the distasteful appetite in our culture for more stuff. More stuff. More stuff. More stuff. Do you ever walk into big box stores — even grocery stores — and marvel at just how much STUFF there is on the shelves, and then imagine it all being dumped into shopping carts of folks like you and me, and deposited onto shelves at home, and then into the trash, etc. I’m reminded of a Bay Area company’s recent advertising slogan, “Buy more stuff!” Doesn’t it make you just want to STOP shopping altogether? We are bombarded, every day, but an absurd amount of stuff.

There is a need to slow down. Buy less stuff. When you do shop, buy items that connect you to the joys of your heart, that connect you to your local economy, that last a long time. I’m still wearing and loving my Spur Pants and Flares that we made in 2007, our GiddyUp Thermals that we made in 2008, and our cycling shorts and jerseys from those same years. That’s 4+ years of use, and they’re still in great shape! I’ve heard others say, “Your stuff lasts forever!” We intend for every Dude Girl purchase to be in your closet for years, and not without tons of hard use in the studio or out on the trails! If you are looking for gifts this season, buy quality. You may pay a little more for it, but the value will be there years from now.

Most of all, we wish you the Joys of the Heart this Holiday season. Cherish the Sparkle!

With thanks to all of you over the years for your support, emails, calls, purchases — and for wearing it proudly — we wish you a very Happy Thanksgiving and wonderful weekend to follow. We hope you’ll take advantage of the incredible deals we’re offering through Sunday night. GOBBLE & GIDDYUP!

SAMPLE SALE THIS WKEND in Truckee featuring the following brands: Dude Girl, Under Armour, Ouray, Level, Odlo, Dale of Norway, Native Sunglasses, and more!

Great Holiday Gifts — yes, I know it’s early, but with these deals you’ll want to shop! Dude Girl will be offering our regular items as well as samples — all sizes!

WHEN: Saturday October 1, 2011
WHERE: 10531 REGENCY CIRCLE, TRUCKEE, CA 96161(GLENSHIRE – off SOMERSET & COURTNAY)
TIME: 4 PM to  8PM
WHAT: GREAT CHRISTMAS GIFTS!

• Assorted Apparel: Under Armour, Ouray, Level, Odlo, Dude Girl
• Adult Skiwear: Under Armour, Dale of Norway, Ouray, Odlo, Dude Girl
• Accessories: Native Sunglasses, Ouray bb hats, Swany gloves, Eurosocks, Sol Sunguard products, misc bags, misc T shirts, Dude Girl Tees!
• Yoga:   Dude Girl – tons of our yoga bottoms and some tops!
• Cycling:   Dude Girl – summer and winter gear!
• Running:  Dude Girl – summer and winter gear!

 

 

Fall is upon us in Truckee. We still have beautiful warm days near the 80′s, but nights and mornings are harkening winter’s chill. Got out on the bike with some friends this weekend to enjoy the ride up over Donner Summit, down to Cisco Grove and back — a lovely Sunday that followed a Saturday afternoon run up Shirley Canyon and a hike down. The creek is gorgeous and the wildflowers wildly punctuating the beauty all around. There’s still time to see the splendor!

Now is the time to get yourself a pair of our GiddyUp Knickers and a pair of GiddyUp Armwarmers for cooler riding temps. These are two of our favorite items, not only because of the gorgeous design, but because their great fit and function.

Hope we see you riding in your Fall GiddyUp very soon!

Ever been to Truckee Thursdays? Join us in downtown Truckee every Thursday through end of August 5 – 9 PM. A fun street scene with local merchants, artists, music, great food, drinks and friends. We’ll be offering new items each Thursday, select t-shirts for $22.00, along with details for upcoming runs and rides. Come see us and introduce yourselves and join the fun!

30-80% OFF! Dude Girl, Horny Toad, Merrell, Oiselle and others. Friends and Family get first pick on Thursday Night 5-8 PM. Visit www.besportswise.com for more details! Location: Seattle’s Fremont neighborhood at 716 N 34th Street. Hope to see you all there!

Weekend before last, I tested the fit and function of a new jersey we’re offering for 2012 in the Sierra’s outside of Bishop — a little out-n-back up toward Lake Sabrina. This descent is rated as one of the Top 10 Descents in America by Bicycling Magazine (4,577 feet over 15.39 miles). I wondered why. It’s long and steep enough to fly but gradual enough with big sweeping turns to relax and enjoy the speed. Plus, looking down into the grand desert valley below with the White Mountains in full view is spectacular. Breathtaking.

I wore our Dude Girl GiddyUp Knickers, Armwarmers and Vest and found both perfect for our ride. I kept my GiddyUp Armwarmers and Vest in my back pockets most of the time, but it’s nice to have them if you need them and there is almost no reason not to carry them, as they are small and light. We have a new shipment of black GiddyUp Knickers and our GiddyUp Armwarmers ready for the taking but in limited supply. Now is the time to get yours — they won’t last long.

Post ride, we found ourselves at Schat’s Bakery, and meant business when we tore our first hunk of Jalapeno Cheese Bread. Moist, chewy, hefty. Wish it was organic, but the way they tout the Bishop water used in all their baking, you’d think Schaat’s bread will cure your ills! We felt pretty good.

Oh, and don’t miss a dunk in the hot springs — there are many throughout Owen’s Valley. Go hunting for your favorite. After graduating college, I learned of these on numerous climbing trips with my good friend and climbing partner, Hugh Driscoll. Whenever I pass through the area, I always try to soak. The grandeur surrounding my favorite rustic tub is immeasurable. Dramatic. All seems right from the vantage point of the Tub.